@book{9420,
	author = {Cohen, William A.,},
	title = {The marketing plan. /},
	publisher = {J. Wiley & Sons,},
	year = {2006.},
	address = {Hoboken, NJ :},
	edition = {5th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html}
}