Cohen, William A., <br/><br/>
The marketing plan. / 
William A. Cohen. 
 - 5th ed. 
 - Hoboken, NJ :  J. Wiley & Sons,  2006. 
 - xviii, 350 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. 345-346) and index. 
<br/><br/>Contents: Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation --  
<br/><br/><label>ISBN: </label>9780471755296 (pbk. : alk. paper) 047175529X 
<br/><br/><label>LCCN: </label>2005056170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13.C63 
<br/><br/><label>Dewey Class. No.: </label>658.8/02