The marketing plan Cohen, William A. creator text bibliography nju Hoboken, NJ J. Wiley & Sons 2006 5th ed. monographic eng
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xviii, 350 p. : ill. ; 28 cm. Contents: Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation -- William A. Cohen. Includes bibliographical references (p. 345-346) and index. Marketing Management HF5415.13.C63 658.8/02 9780471755296 (pbk. : alk. paper) 047175529X 2005056170 http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html http://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html http://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html http://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html http://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html DLC 051015 20230316093929.0 14142005