TY  - BOOK
AU  - Cohen,William A.
TI  - The marketing plan.
SN  - 9780471755296 (pbk. : alk. paper)
AV  - HF5415.13.C63 
U1  - 658.8/02 22
PY  - 2006///
CY  - Hoboken, NJ
PB  - J. Wiley & Sons
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 345-346) and index; Contents: Planning the development of a marketing plan -- Scanning your environment -- Establishing goals and objectives -- Developing marketing strategy -- Developing marketing tactics -- Forecasting for your marketing plan -- Calculating important financial ratios for your marketing plan -- Presenting the marketing plan -- Implementation --
UR  - http://www.loc.gov/catdir/enhancements/fy0645/2005056170-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0645/2005056170-t.html
UR  - http://www.loc.gov/catdir/enhancements/fy0658/2005056170-b.html
ER  -