Mullins, John W. <br/><br/>
Marketing management : a strategic decision-making approach. / 
John Mullins, Orville C. Walker Jr. 
 - 8th ed. 
 - New York :  McGraw-Hill,  2010. 
 - xxi, 546 p. :  ill. ;  26 cm. + 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix. 
<br/><br/><br/>System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher. 
<br/><br/><label>ISBN: </label>9780078028793 0078028795 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13.B66