01361cam a2200289 a 4500 12302577 OSt 20230314150136.0 010207s2002 maua b 001 0 eng 9780078028793 0078028795 DLC DLC DLC HF5415.13.B66 Mullins, John W. 1014 Marketing management : a strategic decision-making approach. / John Mullins, Orville C. Walker Jr. 8th ed. New York : McGraw-Hill, 2010. xxi, 546 p. : ill. ; 26 cm. + Includes bibliographical references and indexes. Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix. System requirements: IBM®PC, or 100% compatible computer, Microsoft® Windows® 95 or higher. Marketing Management. 334 Walker, Orville C 1013 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 9425 16925 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-11 0 HF5415.13.B66(8e) K/3003/0101/23 2023-03-14 00:00:00 2023-03-14 BK