TY  - BOOK
AU  - Mullins, John W.
AU  - Walker, Orville C
TI  - Marketing management : a strategic decision-making approach.
SN  - 9780078028793
AV  - HF5415.13.B66 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes; Contents: The Role of marketing in developing successful business strategies -- Market opportunity analysis -- Developing strategic marketing programs -- Strategic marketing programs for selected situations -- Implementing and controlling marketing programs -- Appendix
ER  -