Hutt, Michael D. <br/><br/>
Business marketing management:a strategic view of industrial and organizational markets. / 
Michael D. Hutt and Thomas W. Speh 
 - 6th ed. 
 - New York:  The Dryden Press,  1998. 
 - xxix,777 p.:  ill;  24cm. 
<br/><br/> Includes index 
<br/><br/>Contents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases. 
<br/><br/><label>ISBN: </label>0030206332 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing management. 
<br/><br/><label>LC Class. No.: </label>HF5415.13.H87