00777nam a22001697a 4500008004100000020001500041050001800056100002100074245013100095250001200226260004000238300003000278500001900308505023400327650002600561700002000587120522t        xxu||||| |||| 00| 0 eng d  a0030206332  aHF5415.13.H87  aHutt, Michael D.  aBusiness marketing management:a strategic view of industrial and organizational markets. /cMichael D. Hutt and Thomas W. Speh  a6th ed.  aNew York:bThe Dryden Press,c1998.  axxix,777 p.:bill;c24cm.  aIncludes index  aContents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases.  bMarketing management.  aSpeh, Thomas W.