TY  - BOOK
AU  - Hutt, Michael D.
AU  - Speh, Thomas W.
TI  - Business marketing management:a strategic view of industrial and organizational markets.
SN  - 0030206332
AV  - HF5415.13.H87 
PY  - 1998///
CY  - New York
PB  - The Dryden Press
KW  - Marketing management
N1  - Includes index; Contents: The Environment of business marketing -- The Organizational buying process -- Assessing market opportunities -- Formulating business marketing strategy -- Evaluating business marketing strategy and performance -- Cases
ER  -