01085nam a22002177a 4500 OSt 20211125120128.0 120522t xxu||||| |||| 00| 0 eng d 9988071936 9789988071936 LC HF5418.M52 Boachie-Mensah, F.O. Essentials of marketing. / F.O. Boachie-Mensah Accra: Excellent Publishing & Printing; c2009. xi,319 p.: ill.; 22cm. Includes index Contents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care. Marketing lcc BK 944 8444 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5418.M52 2387/12 2012-05-22 00:00:00 1 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5418.M521 2388/12 2012-05-22 00:00:00 2 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5418.M522 2389/12 2012-05-22 00:00:00 3 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5418.M523 2390/12 2012-05-22 00:00:00 4 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-09-25 0 HF5418.M524 4940/12 2012-09-25 00:00:00 5 2012-09-25 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-09-25 0 HF5418.M525 4941/12 2012-09-25 00:00:00 6 2012-09-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5418.M52 K/1632/1632/19 2021-11-25 00:00:00 1 2021-11-25 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5418.M521 K/1633/1633/19 2021-11-25 00:00:00 2 2021-11-25 BK