Boachie-Mensah, F.O. creator text xxu Accra Excellent Publishing & Printing c2009 monographic eng

print

xi,319 p.: ill.; 22cm. Contents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care. F.O. Boachie-Mensah Includes index Marketing HF5418.M52 9988071936 9789988071936 120522 20211125120128.0