TY  - BOOK
AU  - Boachie-Mensah, F.O.
TI  - Essentials of marketing.
SN  - 9988071936
AV  - HF5418.M52 
PY  - 2009///
CY  - Accra
PB  - Excellent Publishing & Printing
KW  - Marketing
N1  - Includes index; Contents: The Nature of marketing -- The Marketing environment -- Strategic marketing planning -- Marketing information and marketing research -- Consumer behaviour -- Organizational buying behaviour -- Market segmentation, targeting and positioning -- Product strategy -- The Marketing of services -- Pricing strategy -- Distrubution strategy -- Promotional strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct marketing -- International marketing -- Customer care
ER  -