Nesamoney, Diaz Personalized digital advertising : how data and technology are transforming how we market. / Diaz Nesamoney - Old Tappan, NJ : Pearson, 2015. - xiv, 223 p. : ills. ; 29 cm Includes glossary and index. Contents: ISBN: 9780134030104 0134030104 LCCN: 2013023260 Subjects--Topical Terms: Advertising. LC Class. No.: HF5823.N45 Dewey Class. No.: 659.1