Berkman, Harold W. <br/><br/>
Consumer behavior. / 
Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1997. 
 - xxv, 626 p. :  ill. (some col.) ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 585-610) and indexes. 
<br/><br/>Contents: The Consumer in the marketplace: Consumer behaviour and marketing management -- The Consumer as the decision maker: Problem recognition and information search -- Alternative evaluation and choice: Four and post-purchase behaviour -- Groups:How households and organizations buy -- Psychological influences on consumer decision making: The Self,personality, and symbolic consumption -- Values, lifestyles, and innovation diffusion -- Memory, learning, and perception -- Motivation,emotion,mood, and involvement -- Beliefs, affect, attitudes, and intention -- Communication and persuasion -- Sociological influences on consumer decision making: Cultural and cross-cultural influences -- Subcultural influences -- Social class and reference group influences -- The Consumer in society: Public policy and consumer advocacy -- Consumer behaviour and society. 
<br/><br/><label>ISBN: </label>0844236748 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.32.B47