01746pam a2200253 a 4500 4000223 20210414113943.0 961004s1997 ilua b 001 0 eng 0844236748 DLC DLC DLC HF5415.32.B47 Berkman, Harold W. Consumer behavior. / Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy. Lincolnwood, Ill. : NTC Business Books, c1997. xxv, 626 p. : ill. (some col.) ; 24 cm. Includes bibliographical references (p. 585-610) and indexes. Contents: The Consumer in the marketplace: Consumer behaviour and marketing management -- The Consumer as the decision maker: Problem recognition and information search -- Alternative evaluation and choice: Four and post-purchase behaviour -- Groups:How households and organizations buy -- Psychological influences on consumer decision making: The Self,personality, and symbolic consumption -- Values, lifestyles, and innovation diffusion -- Memory, learning, and perception -- Motivation,emotion,mood, and involvement -- Beliefs, affect, attitudes, and intention -- Communication and persuasion -- Sociological influences on consumer decision making: Cultural and cross-cultural influences -- Subcultural influences -- Social class and reference group influences -- The Consumer in society: Public policy and consumer advocacy -- Consumer behaviour and society. Consumer behavior. Lindquist, Jay D. Sirgy, M. Joseph. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 945 8445 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.32.B46 2290/12 2012-05-22 00:00:00 1 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 2012-05-22 0 HF5415.32.B461 2291/12 2012-05-22 00:00:00 2 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 2012-05-22 0 HF5415.32.B462 2292/12 2012-05-22 00:00:00 3 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 2012-05-22 0 HF5415.32.B463 2293/12 2012-05-22 00:00:00 4 2012-05-22 BK