TY  - BOOK
AU  - Berkman,Harold W.
AU  - Lindquist,Jay D.
AU  - Sirgy,M.Joseph
TI  - Consumer behavior.
SN  - 0844236748
AV  - HF5415.32.B47 
PY  - 1997///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Consumer behavior
N1  - Includes bibliographical references (p. 585-610) and indexes; Contents: The Consumer in the marketplace: Consumer behaviour and marketing management -- The Consumer as the decision maker: Problem recognition and information search -- Alternative evaluation and choice: Four and post-purchase behaviour -- Groups:How households and organizations buy -- Psychological influences on consumer decision making: The Self,personality, and symbolic consumption -- Values, lifestyles, and innovation diffusion -- Memory, learning, and perception -- Motivation,emotion,mood, and involvement -- Beliefs, affect, attitudes, and intention -- Communication and persuasion -- Sociological influences on consumer decision making: Cultural and cross-cultural influences -- Subcultural influences -- Social class and reference group influences -- The Consumer in society: Public policy and consumer advocacy -- Consumer behaviour and society
ER  -