01337cam a22002054a 4500001000800000005001700008008004100025020001500066040005300081050002400134100002200158245004700180250001200227260006300239300004000302504006600342505063800408650002701046856005801073709303320210414113943.0060213s2007    njua     b    001 0 eng    a0131963341  aDLCcDLCdBAKERdC#PdUKMdBTCTAdYDXCPdOrLoB-B00aHF5415.13.W5476 b.1 aWiner, Russell S.10aMarketing management. /cRussell S. Winer.  a3rd ed.  aUpper Saddle River, N.J. :bPearson Prentice Hall,cc2007.  axxix, 500 p. :bcol. ill. ;c29 cm.  aIncludes bibliographical references (p. 447-466) and indexes.00gContents: Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A Strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. 0aMarketingxManagement.41uhttp://www.loc.gov/catdir/toc/ecip068/2006004951.html