01408cam a22002414a 4500 7093033 20210414113943.0 060213s2007 njua b 001 0 eng 0131963341 DLC DLC BAKER C#P UKM BTCTA YDXCP OrLoB-B HF5415.13.W5476 . Winer, Russell S. Marketing management. / Russell S. Winer. 3rd ed. Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. xxix, 500 p. : col. ill. ; 29 cm. Includes bibliographical references (p. 447-466) and indexes. Contents: Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A Strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. Marketing Management. http://www.loc.gov/catdir/toc/ecip068/2006004951.html lcc BK 946 8446 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.13.W5476 . 2382/12 2012-05-22 00:00:00 1 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.13.W54761 . 2383/12 2012-05-22 00:00:00 2 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.13.W54762 . 2384/12 2012-05-22 00:00:00 3 2012-05-22 BK