TY - BOOK AU - Baran, Stanley J. AU - Baran, Stanley J. TI - Instructor's resource guide to accompany: Introduction to mass communication: media literacy and culture by Baran. SN - 0767419286 AV - P90.B284 PY - 2001/// CY - London PB - Mayfield Publishing KW - Mass communication N1 - Includes index,references,glossary and appendix; Contents: Mass communication,culture,and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio,Recording,and popular music -- Television,cable,and mobile video -- Video games -- The internet and the world wide web -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom,regulation,and ethics -- Global media ER -