Vivian, John <br/><br/>
The media of mass communication. / 
John Vivian 
 - 8th ed. 
 - Boston:  Allyn & Bacon,  2007. 
 - xxvii, 516 p .:   ill. ; 
<br/><br/> Includes index. 
<br/><br/>Contents: 1. The Mass media: Mass media literacy --  
<br/><br/><label>ISBN: </label>0205477534 
<br/><br/><label>LCCN: </label>2010001491 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media
<br/><br/><label>Index Terms--Genre/Form: </label>
<br/><br/><label>LC Class. No.: </label>P90.V53  
<br/><br/><label>Dewey Class. No.: </label>302.23