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  <titleInfo>
    <title>The media of mass communication</title>
  </titleInfo>
  <name type="personal">
    <namePart>Vivian, John</namePart>
    <role>
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  <genre authority="Mass media"/>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">xxu</placeTerm>
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    <place>
      <placeTerm type="text">Boston</placeTerm>
    </place>
    <publisher>Allyn &amp; Bacon</publisher>
    <dateIssued>2007</dateIssued>
    <edition>8th ed.</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xxvii, 516 p .:  ill. ;</extent>
  </physicalDescription>
  <tableOfContents>Contents: 1. The Mass media: Mass media literacy -- </tableOfContents>
  <note type="statement of responsibility">John Vivian</note>
  <note>Includes index.</note>
  <subject>
    <topic>Mass media</topic>
  </subject>
  <classification authority="lcc">P90.V53 </classification>
  <classification authority="ddc" edition="dc22">302.23</classification>
  <identifier type="isbn">0205477534</identifier>
  <identifier type="lccn">2010001491</identifier>
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    <recordCreationDate encoding="marc">190921</recordCreationDate>
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