TY  - BOOK
AU  - Vivian, John
TI  - The media of mass communication.
SN  - 0205477534
AV  - P90.V53  
U1  - 302.23 dc22
PY  - 2007///
CY  - Boston
PB  - Allyn & Bacon
KW  - Mass media
N1  - Includes index; Contents: 1. The Mass media: Mass media literacy --
ER  -