01332cam a2200289 a 4500 12574272 OSt 20230915131728.0 011029s2002 mauak 001 0 eng 0256139881 DLC DLC HF5415.135.M39 Mason, Charlotte H. 2428 The marketing game! / Charlotte H. Mason, William D. Perreault 3rd ed. Boston : McGraw-Hill/Irwin, 2002. xviii, 100 p. : ill., forms ; 28 cm. + 1 computer optical disc (4 3/4 in.) System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection. Includes index. Missing student CD-ROM Contents: Introduction to the marketing game -- The Market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A New market opportunity. Marketing Decision making. 2429 Management games. 2430 Perreault, William D. 2431 lcc BK 947 8447 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.135.M39 2380/12 2012-05-22 00:00:00 1 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.135.M391 2381/12 2012-05-22 00:00:00 2 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-03-31 0 HF5415.135.M392 7303/328/13 2014-03-31 00:00:00 3 2014-03-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-03-31 0 HF5415.135.M393 7303/329/13 2014-03-31 00:00:00 4 2014-03-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-03-31 0 HF5415.135.M394 7305/330/13 2014-03-31 00:00:00 5 2014-03-31 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2014-03-31 0 HF5415.135.M395 7306/331/13 2014-03-31 00:00:00 6 2014-03-31 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-14 0 HF5415.135.M39 K/3034/0132/23 2023-09-15 00:00:00 2023-09-15 BK