The
marketing game!
Mason, Charlotte H.
creator
Perreault, William D.
text
mau
Boston
McGraw-Hill/Irwin
2002
3rd ed.
monographic
eng
xviii, 100 p. : ill., forms ; 28 cm. + 1 computer optical disc (4 3/4 in.)
Contents: Introduction to the marketing game -- The Market opportunity -- Marketing department responsibilities -- Submitting the marketing plan -- Submitting an expanded marketing plan -- Supporting the marketing plan -- A New market opportunity.
Charlotte H. Mason, William D. Perreault
System requirements for computer disc: Window 95/NT98/2000/ME; 3MB of free RAM; tutorials require a multimedia PC (with sound) and CD-drive; TMGftp requires an Internet connection.
Includes index.
Missing student CD-ROM
Marketing
Decision making
Management games
HF5415.135.M39
0256139881
DLC
011029
20230915131728.0
12574272