01019cam a2200241 a 4500 3560453 20210414113943.0 980420s1998 maua b 001 0 eng 0256221332 (alk. paper) DLC DLC DLC HF5415.D92 Dwyer, F. Robert. Business marketing :connecting strategy, relationships, and learning. / F. Robert Dwyer and John Tanner. Boston : Irwin/McGraw-Hill, 1999. xxix, 670 p. : ill. (some col.) ; 27 cm. The Irwin/McGraw-Hill series in marketing Includes bibliographical references (p. 649-656) and index. Contents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself. Marketing. Tanner, John F. lcc BK 949 8449 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.D92 2375/12 2012-05-22 00:00:00 1 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.D921 2376/12 2012-05-22 00:00:00 2 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.D922 2377/12 2012-05-22 00:00:00 3 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.D923 2378/12 2012-05-22 00:00:00 4 2012-05-22 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-22 0 HF5415.D924 2379/12 2012-05-22 00:00:00 5 2012-05-22 BK