TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing :connecting strategy, relationships, and learning.
SN  - 0256221332 (alk. paper)
AV  - HF5415.D92  
PY  - 1999///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references (p. 649-656) and index; Contents: Business markets and business marketing -- Foundations for creating value -- Business marketing programming -- Investing for value in customers and yourself
ER  -