00680nam a22001697a 4500008004100000020001500041050002000056100002600076245009600102250001200198260003200210300003200242500001900274505018500293650001400478700001800492120523t        xxu||||| |||| 00| 0 eng d  a0131268465  aHF5415.122.L682  aLovelock, Christopher  aServices marketing: people, technology, strategy. /cChristopher Lovelock and Jochen Wirtz.  a5th ed.  aUSA:bPrentice Hall,c2004.  axviii,652 p.:bill.;c25cm.  aIncludes index  aContents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing.  bMarketing  aWirtz, Jochen