TY  - BOOK
AU  - Lovelock, Christopher
AU  - Wirtz, Jochen
TI  - Services marketing: people, technology, strategy.
SN  - 0131268465
AV  - HF5415.122.L682 
PY  - 2004///
CY  - USA
PB  - Prentice Hall
KW  - Marketing
N1  - Includes index; Contents: Understanding services products, consumers, and markets -- Key elements of services marketing -- Managing the service delivery process -- Implementing services marketing
ER  -