Hawkins, Deli I. <br/><br/>
Consumer behavior:implications for marketing strategy. / 
Deli I. Hawkins, Roger J. Best and Kenneth A. Coney 
 - 6th ed. 
 - Chicago:  Irwin,  c1995. 
 - xix,649 p.:  ill.;  26cm. 
<br/><br/> Includes index 
<br/><br/>Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior, marketing practice, and society. 
<br/><br/><label>ISBN: </label>0256179921 
<br/><br/><label>Subjects--Topical Terms: </label> Consumer behavior 
<br/><br/><label>LC Class. No.: </label>HF5415.33.U6 H31