TY  - BOOK
AU  - Hawkins, Deli I.
AU  - Best, Roger J.
AU  - Coney, Kenneth A.
TI  - Consumer behavior:implications for marketing strategy.
SN  - 0256179921
AV  - HF5415.33.U6 H31 
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Consumer behavior
N1  - Includes index; Contents: Introduction -- External influences -- Internal influences -- Consumer decision process -- Organizations as consumers -- Consumer behavior, marketing practice, and society
ER  -