01911cam a2200229 a 4500001000800000005001700008008004100025010000700066020001500073040001800088050002100106100002000127245009400147260003600241300006600277440003400343504004100377505118100418650002301599650001501622700004401637240819420210414113943.0870730s1987    iluaf    b    001 0 eng    a    a0256031770  aDLCcDLCdDLC00aHF5415.3.P468b 1 aPeter, J. Paul.10aConsumer behavior : marketing strategy perspectives. /cJ. Paul Peter and Jerry C. Olson.  aHomewood, Ill. :bIrwin,c1987.  axvii, 698 p., [16] p. of plates :bill. (some col.) ;c25 cm. 4aThe Irwin series in marketing  aIncludes bibliographies and indexes.  aContents: Introduction and overview: Consumer behaviour and marketing strategy -- Consumer behaviour: a framework for marketing analysis -- Cognitive theory and marketing strategy: Consumers" cognitive processes -- Consumers" knwoledge, meanings, and beliefs -- Consumers' product knowledge and involvement -- Interpretation processes:  attention and comprehension -- Attitudes and intentions -- Integration processes: consumer decision making --  Behavior theory and marketing strategy: Appliied behaviour analysis --  Respondent and operant conditioning -- Vicarious learning: modeling effects on consumer behaviour -- Environmental theory and marketing strategy: Environmental influences on consumer behaviour -- Macro social influences: culture, subculture, and social class -- Micro social influences: reference groups and family -- Marketing strategy development: Market segmentation analysis -- Product strategy and consumer behaviour -- Promotion strategy and consumer behavior -- Pricing strategy and consumer behaviour -- Channel strategy and consumer behaviour -- Societal influences on marketing practices: Consumer behaviour, marketing, and social responsibility. 0aConsumer behavior. 0aMarketing.1 aOlson, Jerry C.q(Jerry Corrie),d1944-