02018cam a2200265 a 4500 2408194 20210414113943.0 870730s1987 iluaf b 001 0 eng 0256031770 DLC DLC DLC HF5415.3.P468 Peter, J. Paul. Consumer behavior : marketing strategy perspectives. / J. Paul Peter and Jerry C. Olson. Homewood, Ill. : Irwin, 1987. xvii, 698 p., [16] p. of plates : ill. (some col.) ; 25 cm. The Irwin series in marketing Includes bibliographies and indexes. Contents: Introduction and overview: Consumer behaviour and marketing strategy -- Consumer behaviour: a framework for marketing analysis -- Cognitive theory and marketing strategy: Consumers" cognitive processes -- Consumers" knwoledge, meanings, and beliefs -- Consumers' product knowledge and involvement -- Interpretation processes: attention and comprehension -- Attitudes and intentions -- Integration processes: consumer decision making -- Behavior theory and marketing strategy: Appliied behaviour analysis -- Respondent and operant conditioning -- Vicarious learning: modeling effects on consumer behaviour -- Environmental theory and marketing strategy: Environmental influences on consumer behaviour -- Macro social influences: culture, subculture, and social class -- Micro social influences: reference groups and family -- Marketing strategy development: Market segmentation analysis -- Product strategy and consumer behaviour -- Promotion strategy and consumer behavior -- Pricing strategy and consumer behaviour -- Channel strategy and consumer behaviour -- Societal influences on marketing practices: Consumer behaviour, marketing, and social responsibility. Consumer behavior. Marketing. Olson, Jerry C. (Jerry Corrie), 1944- 7 cbc orignew 3 opcn 19 y-gencatlg lcc BK 953 8453 0 0 lcc 0 0 WIUC-1 WIUC-1 2012-05-23 0 HF5415.3.P468 2289/12 2012-05-23 00:00:00 1 2012-05-23 BK