TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior : marketing strategy perspectives.
SN  - 0256031770
AV  - HF5415.3.P468  
PY  - 1987///
CY  - Homewood, Ill.
PB  - Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographies and indexes; Contents: Introduction and overview: Consumer behaviour and marketing strategy -- Consumer behaviour: a framework for marketing analysis -- Cognitive theory and marketing strategy: Consumers" cognitive processes -- Consumers" knwoledge, meanings, and beliefs -- Consumers' product knowledge and involvement -- Interpretation processes:  attention and comprehension -- Attitudes and intentions -- Integration processes: consumer decision making --  Behavior theory and marketing strategy: Appliied behaviour analysis --  Respondent and operant conditioning -- Vicarious learning: modeling effects on consumer behaviour -- Environmental theory and marketing strategy: Environmental influences on consumer behaviour -- Macro social influences: culture, subculture, and social class -- Micro social influences: reference groups and family -- Marketing strategy development: Market segmentation analysis -- Product strategy and consumer behaviour -- Promotion strategy and consumer behavior -- Pricing strategy and consumer behaviour -- Channel strategy and consumer behaviour -- Societal influences on marketing practices: Consumer behaviour, marketing, and social responsibility
ER  -