Auletta, Ken, <br/><br/>
Frenemies : the epic disruption of the ad business (and everything else) / 
Ken Auletta. 
 - x, 373 p. ;  22 cm 
<br/><br/> First published in the United States of America by Penguin Press, an imprint of Penguin Random House LLC, 2018. Published in Penguin Books 2019.  With a new epilogue on Martin Sorrell, data, and other disruptions. 
<br/><br/>Includes bibliographical references (pages 359-360) and index. 
<br/><br/>Contents: The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs of cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror". 
<br/><br/><label>ISBN: </label>9780735220881 
<br/><br/><label>LCCN: </label>2021304205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising agencies--History.<br/>Advertising--History.<br/>Marketing--History.<br/>Agences de publicité--Histoire.<br/>Marketing--Histoire.<br/>Advertising.<br/>Advertising agencies.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>History.
<br/><br/><label>LC Class. No.: </label>HF6178.A89