02198cam a22004335i 4500 23071168 OSt 20230421153811.0 230418s2019 nyu b 001 0 eng 2021304205 9780735220881 (paperback) YDX eng YDX rda BDX OCLCQ CLU OCLCF OMB OCLCO DLC pcc n-us--- HF6178.A89 Auletta, Ken, 1274 Frenemies : the epic disruption of the ad business (and everything else) / Ken Auletta. [New York, NY] : Penguin Books, 2019. x, 373 p. ; 22 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier First published in the United States of America by Penguin Press, an imprint of Penguin Random House LLC, 2018. Published in Penguin Books 2019. With a new epilogue on Martin Sorrell, data, and other disruptions. Includes bibliographical references (pages 359-360) and index. Contents: The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs of cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror". Advertising agencies History. 1275 Advertising History. 1276 Marketing History. 1277 Agences de publicité Histoire. 1278 Marketing Histoire. 1279 Advertising. fast (OCoLC)fst00797511 3 Advertising agencies. fast (OCoLC)fst00797812 1280 Marketing. fast (OCoLC)fst01010167 25 History. fast (OCoLC)fst01411628 1281 0 ibc pccadap 2 ncip 20 y-gencatlg lcc BK 9530 17030 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-08 0 HF6178.A89 K/2919/0017/23 2023-04-21 00:00:00 2023-04-21 BK