TY  - BOOK
AU  - Auletta,Ken
TI  - Frenemies : the epic disruption of the ad business (and everything else)
SN  - 9780735220881
AV  - HF6178.A89 
PY  - 2019///
CY  - [New York, NY]
PB  - Penguin Books
KW  - Advertising agencies
KW  - History
KW  - Advertising
KW  - Marketing
KW  - Agences de publicité
KW  - Histoire
KW  - fast
N1  - First published in the United States of America by Penguin Press, an imprint of Penguin Random House LLC, 2018. Published in Penguin Books 2019; With a new epilogue on Martin Sorrell, data, and other disruptions; Includes bibliographical references (pages 359-360) and index; Contents: The "perfect storm" -- "Change sucks" -- Good-bye, Don Draper -- The matchmaker -- Anxious clients -- "Same height as Napoleon" -- Frenemies -- The rise of media agencies -- The privacy time bomb -- The consumer as frenemy -- Can old media be new? -- More frenemies -- Marketing yak-yaks and mounting fear -- The client jury reaches its verdict -- Cannes takes center stage -- Mad men to math men -- Dinosaurs of cockroaches? -- Good-bye old advertising axioms -- "No rearview mirror"
ER  -