Biagi, Shirley. <br/><br/>
Media/impact: an introduction to mass media. / 
Shirley Biagi. 
 - 3rd ed. 
 - Belmont, Calif.:  Wadsworth Pub. Co.,  1996. 
 - xxiv, 411 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 390-400) and index. 
<br/><br/>Contents:Overview: Introduction to the mass media -- Mass media for the 21st century: interactive and on-line -- The Media industries: The Newspaper industry -- The magazine industry -- The book publishing industry -- The Radio industry -- The Recording industry -- The Television industry -- The Movie industry -- Support industries: Advertising -- Public relations -- Issues and effects: Ownership issues and press performance issues -- Media effects -- Legal and regulatory issues -- Ethical practices -- International media: A Global media marketplace -- Student resource guide --  
<br/><br/><label>ISBN: </label>0534217443 
<br/><br/><label>LCCN: </label>95002932  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90.B48 
<br/><br/><label>Dewey Class. No.: </label>302.23