01796pam a2200313 a 4500 4923393 OSt 20230426131302.0 950406s1996 caua b 001 0 eng 95002932 0534217443 DLC LC DLC P90.B48 302.23 20 Biagi, Shirley. 1304 Media/impact: an introduction to mass media. / Shirley Biagi. 3rd ed. Belmont, Calif.: Wadsworth Pub. Co., 1996. xxiv, 411 p. : col. ill. ; 26 cm. Includes bibliographical references (p. 390-400) and index. Contents:Overview: Introduction to the mass media -- Mass media for the 21st century: interactive and on-line -- The Media industries: The Newspaper industry -- The magazine industry -- The book publishing industry -- The Radio industry -- The Recording industry -- The Television industry -- The Movie industry -- Support industries: Advertising -- Public relations -- Issues and effects: Ownership issues and press performance issues -- Media effects -- Legal and regulatory issues -- Ethical practices -- International media: A Global media marketplace -- Student resource guide -- Mass media. 1078 Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1515/95002932-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1515/95002932-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1515/95002932-t.html 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 9543 17043 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-15 0 P90.B48(3e) K/3106/0204/23 2023-04-26 00:00:00 2023-04-26 BK