TY  - BOOK
AU  - Biagi,Shirley
TI  - Media/impact: an introduction to mass media.
SN  - 0534217443
AV  - P90.B48 
U1  - 302.23 20
PY  - 1996///
CY  - Belmont, Calif.
PB  - Wadsworth Pub. Co.
KW  - Mass media
N1  - Includes bibliographical references (p. 390-400) and index; Contents:Overview: Introduction to the mass media -- Mass media for the 21st century: interactive and on-line -- The Media industries: The Newspaper industry -- The magazine industry -- The book publishing industry -- The Radio industry -- The Recording industry -- The Television industry -- The Movie industry -- Support industries: Advertising -- Public relations -- Issues and effects: Ownership issues and press performance issues -- Media effects -- Legal and regulatory issues -- Ethical practices -- International media: A Global media marketplace -- Student resource guide --
UR  - http://www.loc.gov/catdir/enhancements/fy1515/95002932-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/95002932-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1515/95002932-t.html
ER  -