01774cam a2200385 i 4500 18266941 OSt 20230426144801.0 140814s2015 mdua b 001 0 eng 2014030143 9781442241244 (cloth : alk. paper) 9781442241251 (pbk. : alk. paper) 9781442241268 (electronic) DLC eng LC rda DLC pcc n-us--- HF5823.B43 659.1/0420973 23 Berger, Arthur Asa, 1313 Ads, fads, and consumer culture: advertising's impact on American character and society. / Arthur Asa Berger. 5th ed. Lanham: Rowman & Littlefield, 2015. xxiii, 251 p. : illustrations ; 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 237-242) and index. Contents: Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and gender in advertising -- Political advertising -- The Marketing society -- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials -- Where next? -- Advertising United States. 1314 Popular culture United States. 1315 Consumer education United States. 1316 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 9546 17046 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-15 1 HF5823.B43(5e) K/3108/0206/23 2024-03-21 00:00:00 2024-03-21 2023-04-26 BK