Ads, fads, and consumer culture: advertising's impact on American character and society
Berger, Arthur Asa
creator
text
bibliography
mdu
2015
5th ed.
monographic
eng
xxiii, 251 p. : illustrations ; 23 cm
Contents: Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and gender in advertising -- Political advertising -- The Marketing society -- Analyzing print advertisements or: six ways of looking at a Fidji perfume advertisement -- Analyzing television commercials -- Where next? --
Arthur Asa Berger.
Includes bibliographical references (pages 237-242) and index.
n-us---
Advertising
United States
Popular culture
United States
Consumer education
United States
HF5823.B43
659.1/0420973
9781442241244 (cloth : alk. paper)
9781442241251 (pbk. : alk. paper)
2014030143
DLC
140814
20230426144801.0
18266941
eng