Schiffman, Leon G. <br/><br/>
Consumer behavior. / 
Leon G. Schiffman and Leslie Lazar Kanuk. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2007. 
 - xix, 561, C-38, G-11, I-22 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making. 
<br/><br/><label>ISBN: </label>0131869604 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.32.S35  /