01600cam a22002534a 4500 14134403 20210414113943.0 051006s2007 njua b 001 0 eng 0131869604 (alk. paper) DLC DLC YDX BAKER DLC HF5415.32.S35 Schiffman, Leon G. Consumer behavior. / Leon G. Schiffman and Leslie Lazar Kanuk. 9th ed. Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm. Includes bibliographical references and indexes. Contents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making. Consumer behavior. Motivation research (Marketing) Kanuk, Leslie Lazar. lcc BK 955 8455 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.32.S35 2294/12 2012-05-23 00:00:00 1 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.32.S351 2333/12 2012-05-23 00:00:00 2 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.32.S352 2295/12 2012-05-23 00:00:00 3 2012-05-23 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.32.S35(9e) K/1553/1553/19 2021-11-24 00:00:00 2012-05-23 BK