TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior.
SN  - 0131869604 (alk. paper)
AV  - HF5415.32.S35  
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes; Contents: Introcduction -- Consumer behavior: its origins and strategic applications -- Consumer research -- Market segmentation -- Consumer as an individual -- Consumer motivation -- Personality and consumer behavior -- Consmer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Consumers in their social and cultural settings -- Reference groups and family influences -- Social class and consumer behavior -- The Influence of culture on consumer behavior -- Cross-cultural consumer behavior: an international perspective -- The Consumer decision-making process -- Consumer influence and the diffusion of innovations -- Consumer decision making
ER  -