Think public relations. / 
Dennis L. Wilcox ... [et al.]. 
 - 2nd ed. 
 - Boston :  Pearson,  2013. 
 - xvii, 400 p. :  col. ill. ;  29 cm. 
<br/><br/>Contents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education --  
<br/><br/><label>ISBN: </label>9780205857258 
<br/><br/><label>LCCN: </label>2012020402 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM1221.T55  
<br/><br/><label>Dewey Class. No.: </label>659.2