01143cam a2200229 a 450000100090000000300040000900500170001300800410003001000170007102000180008804000120010604200080011805000160012608200140014224500620015625000120021826000300023030000400026050505690030065000220086970000220089117303085OSt20231016100745.0120517s2013    maua          000 0 eng    a  2012020402  a9780205857258  aDLCcLC  apcc00aHM1221.T55 00a659.222300aThink public relations. /cDennis L. Wilcox ... [et al.].  a2nd ed.  aBoston :bPearson,c2013.  axvii, 400 p. :bcol. ill. ;c29 cm.  aContents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education --  0aPublic relations.1 aWilcox, Dennis L.