01377cam a2200277 a 4500 17303085 OSt 20231016100745.0 120517s2013 maua 000 0 eng 2012020402 9780205857258 DLC LC pcc HM1221.T55 659.2 23 Think public relations. / Dennis L. Wilcox ... [et al.]. 2nd ed. Boston : Pearson, 2013. xvii, 400 p. : col. ill. ; 29 cm. Contents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education -- Public relations. 1322 Wilcox, Dennis L. 1323 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 9550 17050 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-15 HM1221.T55(2e) K/3113/0211/23 2023-04-26 00:00:00 2023-04-26 BK