Wilcox, Dennis L. text mau Boston Pearson 2013 2nd ed. monographic eng

print

xvii, 400 p. : col. ill. ; 29 cm. Contents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education -- Dennis L. Wilcox ... [et al.]. Public relations HM1221.T55 659.2 9780205857258 2012020402 DLC 120517 20231016100745.0 17303085