TY  - BOOK
AU  - Wilcox,Dennis L.
TI  - Think public relations.
SN  - 9780205857258
AV  - HM1221.T55  
U1  - 659.2 23
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Public relations
N1  - Contents: What is public relations? -- Careers in public relations -- The growth of a profession -- Today's practice: departments and firms -- Research and campaign planning -- Communication and measurement -- Public opinion and persuasion -- Managing competition and conflict -- Ethics and the law -- Reaching diverse audiences -- The Mass media -- The Internet and social media -- Events and promotions -- Global public relations -- Corporate public relations -- Entertainment, sports and tourism -- Government and politics -- Nonprofit, health and education --
ER  -